If you’re just getting started researching packaging solutions for your new product, or you’re a seasoned business owner, you might’ve run across the term pressure-sensitive labels.
It sounds complex, but everyone has come into contact with this packaging design. Complete Packaging Solutions, a veteran-owned and operated packaging manufacturing company, explains what pressure-sensitive labels are and how they’re used.
What Are Pressure-Sensitive Labels?
At their core, pressure-sensitive labels are, you guessed it, labels that adhere to surfaces when gentle pressure is applied. Think of them as stickers.
These labels are a product designer’s dream come true, mainly due to their straightforward application process. You don’t need heat, water, or other adhesive forms to make them stick.
The adhesive used on the back of these labels is specially formulated to create an immediate and permanent bond when pressed onto a surface. That’s why they’re often referred to as “self-adhesive” labels.
Applications of Pressure-Sensitive Labels
Pressure-sensitive labels are remarkably versatile, making them a go-to choice in numerous industries, including:
Food and Beverage Industry
From sauce jars to wine bottles, pressure-sensitive labels are ubiquitous in this industry. They provide an excellent canvas for eye-catching branding, nutrition facts, and safety information.
Plus, they withstand the moisture and temperature variations that are often part of the food and beverage world.
Health and Beauty Products
Have you ever noticed those beautiful labels on your cosmetics and skincare products?
Chances are they’re pressure-sensitive labels. The flexibility and ability to withstand various product formulations make them a top choice for this industry.
Pharmaceutical and Healthcare
In the world of medicine, precision and safety are paramount. Pressure-sensitive labels are essential for packaging medication, ensuring accurate dosage instructions and traceability. They’re tamper-evident and can adhere to various medical surfaces, like vials and syringes.
Automotive and Industrial Products
These labels are crucial in labeling automotive parts, industrial equipment, and machinery. They must endure harsh conditions and resist solvents and abrasions, making pressure-sensitive labels the preferred choice.
Retail and Consumer Goods
From clothing tags to electronics packaging, you’ll find these labels almost everywhere. They’re excellent for retail because they’re easy to apply, showcase vibrant graphics, and adapt to various surfaces and shapes.
Think stickers and decals. Pressure-sensitive labels are perfect for promotional items and merchandise, allowing businesses to create their own brand identity and promote their products or services effectively.
Making Your Product’s Label Stand Out
If you’re still in the planning stages of your product launch, you’re probably wondering how to ensure your label stands out from the crowd. 72% of Americans say that a product’s packaging influences their decision to purchase.
Complete Packaging Solutions has a fantastic in-house structural design team. They work closely with our customers to create the optimal packaging for your products.
Here are some tips from our team to make your labels pop:
Design matters: Whether it’s your logo, product imagery, or a catchy tagline, your label design should be visually striking and convey your brand’s message effectively.
Ensure your color scheme, fonts, messaging, and other design elements align with your brand identity and resonate with your target audience.
Material selection: Depending on your product and its environment, you might opt for clear labels that let the product show through or textured labels for a premium feel.
Special finishes like embossing, foiling, or spot varnishes are other great ways to create a tactile experience for your customers.
Quality printing: High-quality printing is non-negotiable. The label’s print quality should be sharp and durable. It should also resist fading, smudging, and wear and tear.
Go eco-friendly: In an age of environmental awareness, consider eco-friendly label materials and inks. Sustainable packaging can set your product apart.
Be informative: Your label should convey essential information, such as product details, ingredients, and usage instructions, clearly and legibly.
Test the waters: Before committing to a large label order, test a few prototypes on your product. This allows you to check how the label adheres, how it looks in different lighting conditions, and how it stands up to wear and tear.
Incorporating these strategies can help your product’s pressure-sensitive label leave a lasting impression and attract the attention it deserves. After all, your product label is often the first thing customers see, and it can be a powerful tool for building brand recognition and loyalty.
Don’t hesitate to consult with experts in label design and printing. Our team can provide valuable insights and help you choose the suitable materials and finishes for your specific needs.
We’ll Help Your Product Stand Out
Pressure-sensitive labels find their way into countless industries and products. They’re flexible, easy to apply, and offer endless possibilities for design and branding. Your label is your product’s first impression. Make it count!
The team at Complete Packaging Solutions can create packaging that sets your product apart. Contact us online or call 765-547-1300 to learn more about our turnkey packaging services, from concept to production.