Material Selection: Packaging Performance Starts With the Right Material

The success of a packaging system depends on more than design alone. Material selection plays a critical role in product protection, manufacturing efficiency, sustainability, durability, retail presentation and overall cost performance.

Complete Packaging Solutions helps manufacturers navigate the material selection process with confidence. Our team evaluates the unique requirements of each project to identify materials that support operational goals while delivering consistent performance throughout production, fulfillment, distribution and retail environments.

Our In-House Process

Every packaging application presents a different set of challenges. Factors such as product weight, handling requirements, environmental conditions, production volumes and sustainability objectives all influence material selection.

Rather than recommending a one-size-fits-all solution, we evaluate how each material will perform throughout the packaging lifecycle. By considering both engineering requirements and operational realities, we help customers make informed decisions that support long-term success.

Our team evaluates:

Complete Packaging Solutions handles material selection in-house to reduce reliance on fragmented vendor communication. This approach improves coordination between design, prototyping and production teams.

Smarter Material Selection for Better Results

The right material can improve more than product protection. You can enhance production efficiency, reduce waste, improve packaging consistency and support sustainability initiatives.

Material selection directly impacts:

Complete Packaging Solutions maintains close coordination between design, prototyping, tooling and production teams. This integrated approach reduces communication gaps, improves project visibility and helps ensure packaging systems perform as intended from concept through production.

Materials We Work With

Our team has experience working with a wide range of thermoforming materials. We can support diverse applications and performance requirements, including:

PET (Clear and Colored)

PET (Clear and Colored)

The most common choice for a wide range of industries and is fantastic for commercially-sold beverage bottles and injection-molded consumer product containers.

  • rPET – A sustainable alternative to virgin PET made from recycled waste materials.
PE-HD<br>(Polyethylene high density)

PE-HD
(Polyethylene high density)

Excellent choice for sturdy bottles and industrial chemicals that meet safety regulations.

PVC (Polyvinyl chloride)

PVC (Polyvinyl chloride)

Versatile material has rigid or flexible uses, such as blister packaging, shrink wrap and molded trays.

PE-LD<br>(Polyethylene low density)

PE-LD
(Polyethylene low density)

This material is ideal for bags, wraps and heat sealing across a wide range of products, depending on your needs.

PP (Polypropylene)

PP (Polypropylene)

Used with liquids, automotive parts packaging and bottles for health and beauty products.

PS (Poylstyrene)

PS (Poylstyrene)

Protects products from the elements and impact damage and is available in white, black and PMS colors.

  • HIPS (High-impact polystyrene) – For very pliable food packaging and we also offer recycled HIPS.
  • Acrylonitrile styrene butadiene (ABS) – Very rigid, sturdy plastic with great resistance to impacts, chemicals and UV light.
Specialty Materials

Specialty Materials

Our equipment handles various thicknesses and materials, enabling us to die-cut or route nearly any packaging solution you need.

Are your priorities product protection, sustainability, retail presentation or manufacturing efficiency? We can recommend a material solution tailored to your application.

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Talk With Our Material Specialists

Choosing the right material is one of the most important decisions in the packaging development process. Let our experienced team help you identify the right solution for performance, efficiency and sustainability.

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Frequently Asked Questions About Material Selection

Why is material selection important in custom packaging?

Material selection affects nearly every aspect of a packaging system, including product protection, manufacturing efficiency, shipping performance, sustainability, retail presentation and overall cost. Choosing the right material helps ensure packaging performs reliably throughout production, distribution and the end-user experience.

The right packaging material depends on several factors, including:

  • Product weight and dimensions
  • Protection requirements
  • Manufacturing processes
  • Shipping and handling conditions
  • Environmental exposure
  • Sustainability goals
  • Retail presentation
  • Production volumes


Evaluating these factors together helps determine which material will balance performance and cost.

Packaging engineers typically consider a variety of criteria before selecting a material, including product durability requirements, production environment, distribution methods, handling conditions, manufacturing efficiency, scalability, recyclability and budget. Material selection should support the entire packaging lifecycle rather than a single stage of production.

PET (polyethylene terephthalate) is one of the most widely used thermoforming materials because it offers excellent clarity, durability and versatility. It is commonly used for consumer products, retail packaging, beverage containers and many thermoformed packaging applications.

rPET, or recycled polyethylene terephthalate, is made from repurposed plastic materials instead of virgin resin. It offers many of the same performance characteristics as traditional PET while helping manufacturers incorporate recycled content into their packaging and support sustainability initiatives.

Different materials are selected based on the performance required for a specific application. For example:

  • PET is valued for clarity and versatility.
  • PVC is commonly used for blister packaging and molded trays.
  • HDPE provides excellent durability for industrial and chemical applications.
  • Polypropylene (PP) performs well for liquids and health and beauty packaging.
  • Polystyrene (PS) offers impact resistance and protective packaging options.
  • ABS provides exceptional rigidity and resistance to impacts, chemicals and UV exposure.


Each material offers unique advantages depending on manufacturing, handling and product requirements.

Material properties influence forming consistency, production speed, assembly processes and overall manufacturing performance. Selecting materials that are well suited to a production environment can improve workflow efficiency, reduce scrap, simplify processing and support more consistent production results.

Yes. Material strength, rigidity, flexibility and impact resistance all contribute to how well a package protects a product during transportation and handling. Selecting the appropriate material helps reduce movement, absorb impacts and minimize shipping damage throughout the supply chain.

Sustainable packaging often begins with choosing materials that reduce waste, incorporate recycled content or improve manufacturing efficiency. Material selection can also help optimize package weight, reduce excess material usage and support recycling initiatives without compromising product protection.

Material selection influences package design, tooling, manufacturability and production costs. Evaluating materials early allows engineers to optimize packaging performance, avoid unnecessary redesigns and ensure compatibility with manufacturing and fulfillment requirements before production begins.

Look for a packaging partner that understands how materials perform across the entire packaging lifecycle. A provider with expertise in engineering, prototyping, tooling and production can evaluate material performance in real-world applications and recommend solutions that balance product protection, operational efficiency, sustainability and long-term value.